"The SCV and StarHub media accounts are being consolidated because we recognise that a single agency will bring benefits such as economies of scale, better buying synergies as well as better control and co-ordination across all product lines,
Among the criteria for selection are strategic thinking capabilities in media planning and buying; resourcefulness in sourcing for new and innovative media; in-depth understanding of media trends, media consumption habits and new media; knowledge of the telecommunications and media markets; as well as an ability to stretch advertising dollars.
Optimedia, Zenith, MindShare and one other undisclosed agency are pitching for the account worth about S$20 million (US$10.8m).
The winner, to be appointed in February, will receive a one-year contract.
