He will report to Ravi Kiran, CEO-South Asia for Starcom MediaVest Group, who said the creation of the new position “will help us consolidate the functioning of Starcom Worldwide across all four offices in India under a common operational leadership and help us deliver a stronger and more integrated product to our clients.”
“Sandeep has proved himself to be a true Starcomer over the past 15 months - focused on people and clients and all that we stand for as a network. He was the natural choice for the new role”, he added.
In his new role, Lakhina will directly supervise the team of Tarun Nigam (executive director, India-North, Pakistan & Bangladesh), Nikhil Rangnekar, (executive director, India-West), Narendra Kumar Alambara, (general manager, Chennai) and Ashwini Kamat, (general manager, Bengaluru), and will work closely with India Media Exchange as well as all specialist solutions of SMG.
“The other key area for us is growth,” said Lakhina. “While the times ahead are sure challenging, I believe that we are well poised for our next phase of growth, and am looking forward to leading this effort. I know I have with me a solid team to support me in my objectives of growth and product delivery.”
