Starcom S'pore unifies units under new CEO Kaur

Starcom Mediavest Group (SMG) has reconfigured its Singapore management team, led by the appointment of 15-year Starcom veteran Jaswinder Kaur to CEO of the office, from her most recent role running Starcom's regional P&G business. Former MD Melissa Ho becomes COO of the agency, with the duo overseeing all SMG units in Singapore - including Starcom IP and the regional clients group (RCG) as well as the Starcom, Mediavest and Spark units. Jeffrey Seah, previously charged with leading the Singapore-based Starcom IP and RCG units, will now take on the mantle of driving diversified services growth across offices in Asia. "It's evolved to a point where the unification needed to happen," said regional CEO D Sriram, of the decision to consolidate all units under one leadership team.