Starcom Singapore names Seah's replacement

SINGAPORE - Starcom Singapore has promoted Lee Huei Chern to general manager replacing recently-departed chief Jeffery Seah, and named Lee Yew Leong as director for Starcom IP, respectively.

Lee Huei Chern fills a vacancy left by Seah’s departure to MindShare Singapore last November. She joined the office in 2004 as director of brand strategy, where she oversaw existing accounts and new business development.

Meanwhile, Lee Yew Leong was most recently assistant director and will now oversee Starcom’s digital unit.