Pier 3 is perhaps best known for placing AOL in You’ve Got Mail and Google in The Da Vinci Code. The new alliance will attempt to replicate that success in an Asian context. Starcom has already made progress in embedding Asian clients within content from India and the Philippines — most notably placing WorldSpace Satellite Radio in Indian hit film Lagey Raho Munnabhai and the Singapore Tourism Board in Krrish.
Pier 3’s current client base includes the likes of Kodak, Google and Cadbury. “We have good experience in developing this competence over the last three years in India and the Philippines,” said Starcom specialist solutions Asia CEO, Ravi Kiran. “As we prepare to roll out the solution across Asia, particularly in China, it is good to partner with an experienced company such as Pier3.”
