Joyti Shiralee, GM -- marketing, Zydus Cadila consumer division, said: "Starcom is research-oriented and part of a large conglomerate, where we can get integrated services under one roof."
Zydus Cadila has been increasing its presence in the over-the-counter segment and launched its Sugar Free brand recently. The company has also widened the presence of its EverYuth skincare brand, introducing a new face wash and scrub range.
Starcom GM, investments, Manish Porwal described the win as significant.
Starcom scoops AOR assignment of Zydus Caldila
Starcom India has been named AOR for Zydus Cadila's consumer division, taking over the estimated US$460,000 business from incumbent The Media Edge, Rediffusion DYR's media agency, which recently lost VP Partha Ghosh, reportedly to pursue an global assignment.