Former MD Melissa Ho becomes COO of the agency, with the duo overseeing all SMG units in Singapore -- including Starcom IP and the regional clients group (RCG), as well as the Starcom, Mediavest and Spark units. Jeffrey Seah, previously charged with leading the Singapore-based Starcom IP and RCG units, will now take on the mantle of driving diversified services growth across offices in Asia.
"It's evolved to a point where the unification needed to happen," said regional CEO D Sriram, of the decision to consolidate all units. "Initially, you've got to give (the units) a bit of independence, but it's time to put them back together under a single leadership."
Starcom names Kaur to head its Singapore team
Starcom Media-vest Group (SMG) has reconfigured its Singapore manage- ment team, led by the appointment of 15-year Starcom veteran Jaswinder Kaur to CEO of the office, from her most recent role running Starcom's regional P&G business.
