Starcom lands Far East's media brief

SINGAPORE- Far East Organization, Singapore's largest private property developer has handed a media brief estimated to be above US$12 million to Starcom MediaVest after a three-way pitch that involved Mindshare and incumbent OMD.

Gan Boon Guan, CEO of Starcom MediaVest Singapore attributed the win to "strong chemistry between Starcom and Far East teams" and the "value proposition" offered by the agency.

Far East Organisation and its Hong Kong-based sister company, Sino Group, are one of Asia's largest real estate groups with a combined annual turnover of US$5.5billion and total assets valued at over US$40billion.