Starcom chalks up US$70m in new wins
<p>Starcom Asia-Pacific has recorded new business wins of more than </p><p>US$70 million in the first quarter of this year, picking up </p><p>clients such as Procter & Gamble, Kellogg's, Long Term Credit Bank of </p><p>Japan, Singapore Telecom and a host of dotcom clients across the </p><p>region. </p><p><BR><BR> </p><p>The positive start to 2000 comes on the heels of a strong year for </p><p>Starcom's Asia-Pacific operations in 1999, when it notched up wins </p><p>totalling more than US$400 million with clients such as Heinz, </p><p>Motorola, Sony and Diageo. </p><p><BR><BR> </p><p>Last year also marked major Starcom wins on P&G AOR assignments, </p><p>including in Sri Lanka, India and Korea (with a three-way venture </p><p>between Starcom, Dentsu and local agency Phoenix). </p><p><BR><BR> </p><p>The year ended with the P&G China AOR win when Starcom, in partnership </p><p>with MediaVest, beat off incumbent Zenith, OMD and Mediacom. </p><p><BR><BR> </p><p>"Our business has grown more than 40 per cent in the last 12 months, and </p><p>this success going into 2000 is a tremendous boost," said Starcom </p><p>Asia-Pacific executive regional director Gary Brown. </p><p><BR><BR> </p>