Starcom Asia-Pacific has recorded new business wins of more than
US$70 million in the first quarter of this year, picking up
clients such as Procter & Gamble, Kellogg's, Long Term Credit Bank of
Japan, Singapore Telecom and a host of dotcom clients across the
region.
The positive start to 2000 comes on the heels of a strong year for
Starcom's Asia-Pacific operations in 1999, when it notched up wins
totalling more than US$400 million with clients such as Heinz,
Motorola, Sony and Diageo.
Last year also marked major Starcom wins on P&G AOR assignments,
including in Sri Lanka, India and Korea (with a three-way venture
between Starcom, Dentsu and local agency Phoenix).
The year ended with the P&G China AOR win when Starcom, in partnership
with MediaVest, beat off incumbent Zenith, OMD and Mediacom.
"Our business has grown more than 40 per cent in the last 12 months, and
this success going into 2000 is a tremendous boost," said Starcom
Asia-Pacific executive regional director Gary Brown.
