Mediavest currently manages the media buying for National Foods while Starcom handles the communications strategy planning and buying for Dairy Farmers, which was acquired by National Foods last year.
Starcom MediaVest will officially take over the duties, currently held by Bellamy Hayden, in August and will lead the account out of its Melbourne office.
Starcom MediaVest will officially take over the duties, currently held by Bellamy Hayden, in August and will lead the account out of its Melbourne office.
National Foods was created in 1991 following the merger of several dairy and food businesses. Its Australasia’s brands include Pura, Berri, Yoplait and King Island Dairy.
