In his new role, Greer will report to David Trovell, Starcom strategy director. He will be responsible for leading the strategy of several Starcom clients, including Holden and Sportsbet.
Greer, who has 12 years' experience in the industry, joins from Mindshare as lead strategist on Ford, Kraft, Topdeck Travel and Victoria Uni.
Prior to Mindshare he worked as national digital and media promotions manager at Roadshow Films, working on all Warner Bros, New Line and Weinstein titles for Australia and New Zealand.
“We are excited to be working with someone of Tyler's calibre. The energy and experience he brings to our growing strategy team will be invaluable," said Chris Nolan, Starcom chief operating officer.
