Consumers can load up to HK$4,000 (US$518) onto the Starbucks Card, which can then be used in thousands of stores in other markets that are already part of the programme, including the UK, Canada, Australia, Greece, Hawaii and Thailand.
"Hong Kong people travel frequently, and Hong Kong itself is a popular destination for globe-trotters," said Doris Luey, head of marketing, category and communications of Starbucks Coffee Hong Kong. "There is also widespread acceptance of loyalty and pre-paid cards."
