Starbucks marks 13th anniversary in Hong Kong, launches new rewards program

May marks 13 years since Starbucks made its debut in Hong Kong, and Starbucks Hong Kong and Macau launched a new 'My Starbucks Rewards' program on 2 May. A launch party on 30 April featured celebrities Louis Koo and Kary Ng sampling free coffee, while the brand showed off its new mobile app and the different levels of membership rewards.

by Benjamin Li

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