Star restructures sales teams along channel, genre-specific lines

The Star sales teams in Hong Kong and Singapore have been re-structured along channel specific lines. Up to this point, Star sales people had sold across all of the Star TV stable of channels, ESPN Star Sports , Phoenix, Star World, National Geographic, Channel V etcetera. Ms Susan McAteer, senior vice-president of sales said, "All of our managers and sales people have been required to have very detailed knowledge across an ever-broadening range of genres and channels - our feeds number in excess of 34 at present. "We have concluded - as further alliances and content JVs continue to be discussed - that the sales teams will be better placed in the marketplace to offer our customers a better service, if we restrict their efforts to smaller sub-sections of the Star portfolio." On the back of the re-structure, Star has expanded the team through recruitment and re-aligned current staff to a specific channel or genre. New recruits include Mr David Sultmann, Ms Yvonne Tay and Mr Darryn Poon in Singapore, and Ms Sara Spivey, Mr Daniel Gellis and Mr Cedric Martineges in Hong Kong. The intention is to improve the quality of the service on offer through a more channel focused sales approach. On the issue of network leverage, Ms McAteer said, "Our sales teams will liaise with each other in working on cross channel deals. "They will continue to incentivise volume deals and multi-channel deals on the Star network as a whole." Star TV has also announced the appointment of Mr Laurie Smith as executive vice-president, China. In his new role, Mr Smith will be responsible for Star's overall business interests in China. He will retain his current positions as chief representative of News Corporation Beijing representative office and chief operating officer, News Corporation, China, and will continue to run News Corporation's China operations. Meanwhile, Star TV has appointed Mr Liu Heung Shing as senior vice-president, corporate communications, China. In his new role, Mr Liu will be responsible for Star's government and media relations and marketing in China. He will continue to serve as executive vice-president, corporate communications of News Corporation, China.

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