David Blecken
Dec 18, 2008

Star India Plus launches in California

HONG KONG - STAR has launched Star India Plus channel for the California market in conjunction with US digital cable entertainment provider, Comcast.

Star India Plus launches in California
Star India Plus will reportedly offer a range of Indian programming to viewers across Northern California, which is home to the second largest South Asian population in the US. In addition to the Hindi cable channel, Star One, Star India Gold, Star India News and Vijay will be made available on the same platform at a discounted rate as part of a package deal.

A spokesperson at STAR noted that opportunities for advertisers within the new venture were currently being explored, but was unable to provide specific details at this stage.
Source:
Campaign China

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