Star expands international sales operation

LONDON - Star Group has expanded its international sales footprint with the appointment of Robert Baird in London.

Baird, who will join as director of international advertising sales, will report to Star’s Hong Kong-based VP of ad sales, Jonathan Ellis (pictured).

“Robert will assist me in widening the advertising sales net and he is tasked with overseeing the servicing of all international accounts within the London international market,” said Ellis.

Baird arrives from Eurosport TV, where he worked as a sales manager since 2000.