A creative review for the campaign reportedly took place in September and was on a holding company level between Omnicom and WPP agencies.
TBWA, the bank’s incumbent creative agency, is expected to develop a new positioning as well as campaigns related to Standard Chartered’s corporate brand. Further details of the campaign have not been disclosed.
TBWA, the bank’s incumbent creative agency, is expected to develop a new positioning as well as campaigns related to Standard Chartered’s corporate brand. Further details of the campaign have not been disclosed.
The Omnicom agency has a global team in Singapore to handle the strategic and creative global account of Standard Chartered, which spans 30 countries across three regions.
Susan Ho, head of group brand development at Standard Chartered, did not want to comment on the developments.
TBWA could not be reached at press time for further comment.
Last month, Standard Chartered indicated it would seek specialist agency help to activate its recently sealed US$130 million, four-year shirt sponsorship deal with Liverpool football club.
In September 2008, Standard Chartered’s Wholesale Banking unit rolled out a $2 million TBWA-produced global TVC drive to promote its wholesale banking business despite growing economic uncertainties.
