St Regis selects Ogilvy & Mather
Sources have revealed to Media that luxury hotel and apartment complex The St Regis Singapore has awarded Ogilvy & Mather the advertising assignment for its 2008 launch. While Ogilvy executives were unavailable for comment, it is believed that the agency outgunned competition from Publicis and Tequila during a pitch that commenced in April 2005 (Media, April 27 2005).
