SSL hands creative duties to RedCard

SINGAPORE - SSL Healthcare has shifted its creative account from Publicis to RedCard, without a pitch.

SSL Healthcare distributes Durex, Scholl, Woodwards and Coppertone in Indonesia and Singapore.

Effective immediately, RedCard is charged with developing integrated advertising and public relations campaigns in Singapore.

ZenithOptimedia will continue handling media duties for the brands.

”We look forward to taking our brands to the next level here in Singapore, and are confident that we’ve found a partner to do this with,” said Cesar Balota, country manger for SSL Healthcare.

“We couldn’t think of a single client that satisfies our daily needs quite as nicely as SSL,” said Rob Doswell, Ogilvy RedCard’s managing director.

“We like to think that our interests are perfectly aligned. I’m delighted to say this win has brought a whole new level of positive morale to the office,” he added.

Doswell, who has been with the team since it opened in Singapore six years ago, was promoted to managing director earlier this year (Media, 6 April 2007).