"This new business forms part of our growing regional tourism practice which includes Delta Airlines and the Bahamas Ministry of Tourism in China," said Jacinta Reddan, Deputy Managing Director, GolinHarris.
"The expat market is the important target audience, but Hong Kong people are also well-travelled, and there is also a growing interest in yoga, health and wellness. Sri Lankan Airlines’ key destinations in Sri Lanka, India, the Maldives and Thailand are well catered to holiday markers looking for for soft adventure or relaxation."
The agency’s immediate PR goal is to raise the airline’s profile in Hong Kong.
Sri Lankan Airlines selects GolinHarris in Hong Kong
HONG KONG - Sri Lankan Airlines has handed its Hong Kong and South China public relations account to GolinHarris, following a pitch that included six other agencies.
