The store has been operating in the country for the last ten years. The account was handed over without a pitch and there were no incumbents involved. According to Mariles Gustilo, CEO of Lowe Phillipines this is the first time that S&R has hired an ad agency.
S&R needed to develop a campaign that was more on a corporate level and long term in design, they decided that it was time to seek partnership with an honest-to-goodness ad agency, said Gustilo
S&R caters to the affluent upper class in the country and carries everything from fresh food to appliances. The store currently has four branches in Manila.
S&R taps Lowe for creative duties
MANILA - S&R, an exclusive membership retail store in the Philippines, has handed over its creative duties worth US$ 273,000 to Lowe.
