Sugar-free Sprite Zero has made its regional debut in Singapore, making it Coca-Cola's third 'diet' drink in the region after Coke Light and Coke Light with Lemon.
"The launch of Sprite Zero is timely to meet the growing health and wellness needs of our consumers," said Sprite's senior brand manager, Wong Ee Chian, calling it "the ultimate zero guilt drink".
According to AC Nielsen, the light segment of the carbonated soft drinks category in Singapore grew by 30 per cent between January and April this year, compared to last year. Sprite Zero's regional product campaign was conceptualised by McCann Erickson Singapore and includes print, outdoor, POS material and outlet activation.