S'pore online campaign breaks MSN records

The online component of the Singapore Institute of Management's new recruitment campaign, developed by M&C Saatchi Singapore, has broken MSN Messenger records in Singapore, claiming almost 30,000 clicks within the first seven days of rollout. <BR><BR> The campaign, created in conjunction with German illustrators eBoy, exceeded the previous MSN Messenger record of 24,500 and also prompted 8,000 enquiries - well ahead of last year's 2,500.