Elaine See, MediaTech general manager, said a number of advertisers - with inside contacts at the airport - have already approached the company to book sites for the 2008 games. The contract, which goes beyond 2008, gives MediaTech 181 advertising sites - mostly lighted boxes, pillars and columns, accounting for 60 per cent of airport signage.
The remaining sites are split among five to six other outdoor firms, said See.
MediaTech, which is already talking to the authorities about increasing the airport's inventory, pitched for the contract against several undisclosed rivals. MediaTech will now open a Beijing office, its first outside Singapore.
The airport is the main entry point for international visitors to Beijing although this could change in future because Beijing authorities announced last month that a second airport would be completed before the games.
A second facility is in the pipeline because the existing airport has exceeded 28 million passengers per year, and is steadily approaching its maximum capacity of 31 million. See added that MediaTech would also negotiate for a contract at the new airport.
In a separate deal, Media-Tech has also won the entire signage rights to Laoning province's Shenyang Taoxian Airport. The contract covers the airport's entire inventory of 65 sites, mostly poster panels, light boxes and banners.
Shenyang, the provincial capital, has a population of 7.2 million but the airport services a population of around 200 million in northern China.
