Mengniu, not an official sponsor of the Games, has ramped up its activities significantly through a national TV contest, allowing the milk giant to firmly entrench itself in the top five, the only non-sponsor to do so.
Coca-Cola is also joined by Games partners China Mobile, Yili and adidas. But of the top five fastest movers, non-sponsors Pepsi, China Unicom, Nike and Mengniu dominate the list.
