Sponsors face Olympics ambush
BEIJING - Coca-Cola has remained China's leading brand in terms of Olympic awareness, purchase intent and promotional impact, but the leading group is facing increasing pressure from ambush marketers, according to R3's latest Olympic Performance Index.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features