The business was shifted following a two-way tussle with Lintas Media.
Millennium Spire, a major player in Indian real estate, focuses primarily on residential and mixed use projects in high-growth cities, with a secondary focus on commercial and retail development.
Millennium Spire, a major player in Indian real estate, focuses primarily on residential and mixed use projects in high-growth cities, with a secondary focus on commercial and retail development.
Anil Kumar, executive director of marketing, said: “In the present market situation, it is not merely desirable, but an absolute necessity that one adopts a multi-engagement approach to marketing. Hence we were looking for a media agency that could give strategic advice to our overall marketing efforts - in a holistic manner, not just better above-the-line usage or better media buying.”
Kartik Iyer, managing director of Carat India, added: “We hope to deliver some unique plans which will enable the brand’s success despite the tough market situation. Millennium Spire’s unique approach to marketing the various projects, and its focus on product quality and innovation, will need to be matched with an equally innovative way of taking the product to market.”
