For TV and cinema, the six entries include McDonald’s Hong Kong’s 24 Hours McDelivery service launch campaign with OMD Hong Kong, Dove’s 'Spiked with ugly' campaign with Mindshare Shanghai, J&J’s 'Botelya' campaign with Universal McCann in the Philippines, Publicis Thailand’s '3 days broadcast marathon' for Panasonic, Coke’s 'Gold medal moments' campaign with Red Lounge Shanghai and JWT’s 'Cinema takeover' drive for SilkAir in Singapore.
For best use of magazines and newspapers, ADK Tokyo’s 'Trick people' campaign for the China Police and Asahi Shimbun was shortlisted along with Levi’s 501 'Unbutton' campaign with OMD Hong Kong and Pernod Ricard’s 'Leave an impression' campaign with OMD Thailand.
The full shortlists released to today can be downloaded here.
Follow all the action of Spikes Asia on Twitter using hashtag #spikes09 - posts featuring that tag will appear on www.media.asia.
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Spikes Asia is organised in conjunction with Haymarket Media. The full programme can be found at www.spikes.asia.