Spikes enlarged to offer inspiring Create gathering

To mark its 20th year as the region's oldest and most prestigious creative awards, the Spikes will be held jointly with a two-day creative conference - Create 06 - and will feature major changes to its format.

These changes are being made following extensive feedback from industry luminaries and will see the competition move to Bali, with judging taking place on-site just prior to Create 06 from April 26 to 28.

Judging will be followed by a display of the finalists' work immediately prior to Create 06, with the awards presentation on the evening of April 27, followed the next day by a forum that allows participants to gain unique insights on the winning work and what makes great creative.

JWT's global creative officer Craig Davis, who will helm the 16-person judging panel, said: "There are two reasons why award shows should exist. The first is to get creative people together to share ideas, exchange points of view, swap war stories, learn something and to blow off some steam.

"The second is for the competition, together they mean that everyone leaves richer from the experience. Create is an opportunity for everyone in Asia to kill both these birds with one stone and to have a lot of fun."

Create's line-up of speakers will be announced shortly. For further details, contact Sarah Moore on +65 6323 2913.