Spikes Asia campaign shows case studies for big ideas like sliced bread
Spikes Asia has partnered with JWT Singapore to create a marketing campaign for the annual creativity festival, which takes place 16-18 September at Suntec Singapore. The campaign, based on ideas that changed the world, is running across the region. (Click any image to enlarge.)
"As a Festival that celebrates creativity, it’s important that the Spikes Asia branding is regenerated each year to remain fresh and relevant," said Myriam Coupard, festival director.
The team behind the work included Valerie Cheng, executive creative director, Laurent Pastorelli, art director and Elrid Carvalho, senior copywriter. This is the third year running that JWT Singapore has created the campaign.
Spikes Asia is a collaboration between Lions Festivals, organisers of Cannes Lions, Dubai Lynx and Eurobest, and Haymarket, publishers of Campaign Asia-Pacific. For further information and to register, visit <a target="_blank" href="http://www.spikes.asia">www.spikes.Asia</a>.
