The inaugural Mobile category will award creative excellence in mobile websites, applications, video, games and technology with the new PR category honouring the management of communication between organisations and their publics through the creation, protection and maintenance of their reputation and image.
Encouraging the spirit of creative entrepreneurship, the Independent Agency of the Year award will reward an individual office of an independent agency that has amassed the most points across all entry sections of Spikes Asia.
“As the Asian advertising and creative industries continue to develop using new methods, techniques and mediums, it’s crucial as awards organisers that we keep pace and reflect this. The introduction of Mobile and PR, as well as Independent Agency of the Year at Spikes Asia does just this, and they will sit confidently alongside the existing Spikes Asia awards becoming must win trophies for the industry,” says Terry Savage, chairman of Cannes Lions, who together with Haymarket, organise Spikes Asia.
Entries open on 19 May and close on 22 July. The winners will be revealed at the Spikes Asia Awards Ceremony taking place at the Esplanade Theatre in Singapore on 20 September 2011. The advertising festival, celebrating and inspiring Asia-Pacific creativity in advertising, takes place from 18 to 20 September at Suntec City, Singapore.
Visit the newly designed Spikes.asia for more information. Delegates will be able to register via the website from 21 April.
