SPH unveils revamped ST magazines at trade event

SINGAPORE - The Straits Times’ weekly tabloid-size magazines unveiled a fresh look on 4 May at a trade event at the Suntec Convention Centre.

SPH's Elsie Chua addresses the 400-strong trade event

About 400 guests comprising of mainly advertisers and media agencies were present.

To cater to readers with wider interests, the magazines will feature more information in new sections and handy tips that readers can cut and keep.

These include five-second tips from DL, recipes for healthier food from Mind Your Body and fashion fixes from Urban. They also cater to wider interests – DL will highlight jobs in the tech industry that readers may be interested in, Mind Your Body will have a page devoted to traditional Chinese medicine, Urban will tell readers about fitness news and trends to better help them look good, just to cite a few examples.

All three magazines have Facebook fan pages – DL has more than 15,000 fans, Mind Your Body has almost 4,000 fans, Urban has almost 7,000 fans.

“And all these are part of the gameplan to build an ST community, bringing the paper and its readers closer together,” a spokesperson says.

| media agencies