The fashion portal lets members of the She Shops community share purchases with friends and others through virtual closets in an online social media space.
After setting up an account, She Shops members can upload images of personal fashion items into a virtual closet, try out new fashion combinations using the Lookbook feature, meet friends online and chat about their latest buys.
Members can also access fashion and shopping news from Sheshops.com stylists including High Street Heather, who gives tips and news on popular high street labels, Designer Desiree, an expert on international and local designer brands, and Metrosexual Mike, offering updates on menswear from a male perspective.
Singapore bloggers Holly Jean and Beatrice Tan were also chosen as Sheshops.com ambassadors for their iconic style and established fashion and shopping blogger reputations.
Editor Niki Bruce said, “Everyone loves to shop. The thrill of getting your hands on the perfect pair of pumps or that dress that makes you look extra slim is something that not everyone understands. But for those who do, the second best thing about buying something you love is sharing it with your friends.”
Lim Chuan Jer, general manager of New Media at SPH Magazines, added, “Social networking is the rage, as everybody knows, and SPH Magazines has a long history of creating fantastic content. We combined these two ideas and added the element that most women, regardless of age, enjoy – shopping. What we got was Sheshops.com. Our vision for Sheshops.com is to be a magnet for female shoppers in Singapore.”