The service, first launched in November 2007, had previously partnered only with M1. With all three Singaporean telcos in the fold now, advertisers can reach a combined mobile phone base of more than four million subscribers, or 80 per cent of Singapore’s population.
Raymond Teoh, assistant vice president of SPH marketing division's interactive business unit, said: "To stand out among one's competitors in today's business environment, companies need to find and utilise innovative ways to reach out to their target audience. Location-based advertising offers high returns to the savvy marketer who spends his or her marketing dollar cost-effectively."
For the telcos, the partnership enables them to leverage SPH’s extensive network of businesses, which includes 17 newspaper titles, over 100 magazine titles and other online products.
