Speedpost goes after rivals with D'Arcy print blitz

<p>Speedpost, the Hong Kong Post Office's international courier </p><p>operation, has rolled out a campaign to demonstrate that its services </p><p>are as efficient as its main rivals, DHL and Federal Express. </p><p><BR><BR> </p><p>The campaign, developed by D'Arcy, shows a parcel with a flashing siren </p><p>on top. The parcels were placed at major post offices and they formed </p><p>the central image of a print campaign. </p><p><BR><BR> </p><p>D'Arcy Hong Kong executive creative director, Marc Lucas, said: "There </p><p>wasn't a need to worry about language." Speedpost's AOR is Saatchi & </p><p>Saatchi. </p><p><BR><BR> </p><p>The brand building project was awarded to D'Arcy as Speedpost wanted to </p><p>see what other agencies could do for it. </p><p><BR><BR> </p>