Sources familiar with the situation expressed surprise at the departures, but noted that “personality politics” was nothing new for CCG.
In addition to Runcieman, Prodigious GM, and eight-year veteran, Sherry Wong and CTO Charles Chan have left the agency.
In addition to Runcieman, Prodigious GM, and eight-year veteran, Sherry Wong and CTO Charles Chan have left the agency.
Former Shanghai GM Louise Au takes charge of Greater China.
"Digitas aims to be the lead agency for the digital age, and we need our leadership to be brand-centric — our position on this hasn’t changed,” added Alan Rutherford, CEO of Digitas Global.
