The campaign focused on efforts to make a plane fly using the dry-cell batteries, eventually succeeding with a total of 100 batteries.
"That's real communication, that's a real client and magnificent product demonstration," said Spikes 07 chairman Bob Scarpelli, also DDB Worldwide global chairman and chief creative officer.
A total of four golds were handed out across over 80 categories. The recipients were JEH United for a series of Smooth E foam vignettes (TV); Ogilvy & Mather Mumbai for the IAPA Father-daughter/IAPA Mother-daughter/IAPA Mother-Son (print) campaign; Saatchi & Saatchi Singapore for Navy Page Turner (direct mail); and Space Runner again for the integrated category.
No golds were awarded in the Spikes' first digital section, which was judged by a panel chaired by Glue London founder Mark Cridge.
"We awarded entries that would point us to the future," said Scarpelli. "And I think we did that."
Details of the winners can be found at the Spikes website.
