The year-long, below-the-line campaign - which also includes Australian Airlines, a wholly-owned subsidiary of Qantas - consists of direct mail and a calendar that features international prize destinations for each month.
Stephen Limbrick, regional general manager for Qantas and British Airways Southeast Asia, said: "Our travel agents and corporate buyers are very important to us and this promotion is specifically designed to provide them with a long-term and regular incentive for selling Qantas, British Airways and Australian Airlines airfares.
"Our past incentive programmes have proven to be very effective in getting travel agents and corporate buyers to think of us first."
To participate in the monthly draw, agents and buyers must register their details and the ticket numbers online by the end of each month. The aim is to drive them online to www.qfba.com which, if successful, will be a prelude to a joint Qantas and British Airways trade extranet providing agents with key information such as ticketing and changes to procedures.