SOUTHEAST ASIA: Ikea drops Lowe AOR to take brief in-house

SINGAPORE: Furniture giant Ikea has dropped Lowe & Partners as its agency-of-record after two and a half years. Ikea marketing communications manager Angeline Tan said the company was looking for ways to become more efficient in its use of its marketing budget, which, incidentally, has not been cut: "We want to see if we can get the same results without paying network prices."