Southeast Asia Headlines: Shiseido launches M-Trik hair range in Thailand
Japanese cosmetics company Shiseido is wooing the young, well-heeled and trendy in Thailand with a range of styling products especially created for Asian hair. M-Trik - which includes a hair spray, cream, gel, mousse and wax - has just made its debut in Thailand following its Hong Kong launch last year. It is scheduled to roll out in Singapore and Malaysia shortly. The brand is second in the Shiseido Professional range, and will be marketed via 200 hair salons around the country.