SOUTHEAST ASIA HEADLINES: Osotspa kicks off new division with hangover cure

Osotspa, best known for energy drink market leader M150, has set up a new unit, Bite Bangkok, to market drinks targeted at young, urban consumers. First is the newly-launched hangover reliever Hang, with a marketing campaign including TV, radio and print ads, point-of-sales material, posters at entertainment venues and PR. Bite expects sales of 200 million baht (US$5 million) in the first year of operation.