Southeast Asia: Headlines - McCann-Erickson appointed by Cadbury Adams

Cadbury Adams has recruited McCann-Erickson in its fight for a slice of the 1.3 billion baht (US$32 million) chocolate market, now dominated by Nestle and Mars. The ad agency was appointed to handle the launch of Cadbury in the third quarter of this year, following a competitive pitch, a spokesman said. McCann already works with the company on several of its other brands including Clorets and Dentyne chewing gum.