SOUTHEAST ASIA HEADLINES: M&C helps Singapore Rep with lookalike campaign

The Singapore Repertory Theatre is encouraging companies to rent its facilities with an M&C Saatchi-developed print campaign featuring lookalikes of Luciano Pavarotti, Albert Einstein and Mao Tse Tung in unusual settings. In one execution, Einstein is trying to present his theory of relativity in a rough neighbourhood. The tagline reads: "It isn't just what you say, it's where you say it".