Southeast Asia: Headlines - DM Asia Awards 2004 to feature four new gongs

The Direct Marketing Asia Awards 2004 will take place in Singapore on August 5 and 6, targeting professionals in the DM, advertising, and PR industries. Four new award sub-categories are included this year, with the judging criteria remaining focused on strategy, results, creative idea and creative execution. Over 30 suppliers of DM products and services are expected to exhibit at the event, with a series of 'beauty parade' show-and-tell sessions displaying work by creative agencies and solutions providers.