Southeast Asia: Headlines - Chang in multimillion dollar tie-up with Everton

Chang Beers is expected to announce a 12-month sponsorship deal with English Premiership club Everton, worth US$2.74 million. The deal will see Chang sponsoring Everton shirts, along with assisting the club in expanding its brand in Thailand and Asia. Everton is reportedly keen to extend the agreement to a three-year term, worth US$11 million. Chang, which replaces Everton's previous sponsor - Chinese handset maker Kejian - is set for a summer IPO, and is also looking to expand into China and other Asian markets.