Southeast Asia: Headlines - Astro adds Playhouse Disney Channel to Malaysia

Walt Disney Television International has continued its Asia launch of its pre-school Playhouse Disney Channel service, with its Malaysia roll-out on Astro. Malaysia becomes the fifth Asian market to receive the channel in the past three months, following launches in Hong Kong, Singapore, South Korea and Indonesia. Walt Disney's managing director for Southeast Asia and Korea, Raymund Miranda, said the pre-school segment was under-served in Asia.