Southeast Asia: Headline - YGM rolls out S'pore campaign for Maui and Sons

YGM Marketing has launched a campaign in Singapore for surf wear brand Maui and Sons aimed at the 15 to 35 age group. Outdoor media company Gleamedia has adorned a central bus stop with images of bikini-clad girls and boys on surfboards. The 'How you livin'?' campaign uses print and cinema ads.

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