Southeast Asia: Headline - Tourism Malaysia to split brief among 12 agencies

Tourism Malaysia has put its creative account up for tender. The incumbents are Euro RSCG, Naga DDB and local agency Spencer Azizul Advertising, which handle international, regional and local advertising respectively. Tourism Malaysia aims to take on up to 12 agencies, which will each handle individual regions or countries. The brief is for the new 'Visit Malaysia' campaign, which will roll out in 2005/6.