Southeast Asia: Headline - Siem Rath appoints McCann as creative agency
Siam Rath newspaper has appointed McCann Worldgroup as its agency following a strategic presentation last month. No pitch took place. Siam Rath claims its daily circulation at 40,000 copies. Its nearest competitors are Daily News (800,000 copies) and Kom Chad Luek (just under 800,000). Market leader Thai Rath claims one million circulation.
