Southeast Asia: Headline - Reckitt Benckiser invites three for media review

Reckitt Benckiser has instituted a media review in Thailand, where its major product is the Shieldtox insecticide, after its two-year contract with incumbent agency Carat expired. Reckitt has also invited Mediawise and Universal McCann to pitch for the Thai business, worth 182 million baht (US$4.6 million) for the first 10 months of this year, according to estimates from Nielsen Media Research.

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