Southeast Asia Headline: NBA ties with Solar Interactive for mobile service

The National Basketball Association (NBA) has tied up with Solar Interactive for the launch of NBA Mobile, a wireless service providing fans in the Philippines with access to official NBA content on mobile phones. The agreement marks the first time that NBA content on mobile phones will be available to wireless subscribers in the country. The association has also kicked off a sweepstake with a trip to the All-Star games this month to celebrate the launch of the service.